“But to be honest, I was just going to shoot it on my phone and place it on our website. Knowing that wasn’t likely to move the needle, OGK really stepped up with an engaging video special, industry contacts, and promotional concepts to draw people in and generate excitement for the event. It truly ended up surprising their loyal followers on the quality and entertainment value. The end result remains with a condensed streaming, recorded, and downloadable video that can be viewed in exchange for a donation to the SafeSun Foundation. It originally aired on November 15th and featured five “martini masters” from some of South Florida’s premier bars and restaurants. The master mixologists showed off their skills while also teaching viewers how to make their versions of the classic cocktail. There was also an online auction and raffles that included an array of exciting products such as a new Peloton bike, an African safari, a diamond necklace, and more. When the night was over and the donations were tallied, a total of $50,000 was raised, shattering the previous high of $18,000 and setting a new record for the Martinis for Melanoma event.
“The worldwide pandemic has created especially challenging times for nonprofits and charitable organizations who rely primarily on fundraisers and events to generate interest, awareness, and contributions. But when something like this happens, it just forces us to be even more progressive to create some positivity in an otherwise negative situation,” said Don Tolep, creative business strategist at OGK Creative. “We are so pleased to have helped the SafeSun Foundation bring this event to a new level of awareness and success, and, like so many other things that COVID has changed forever, we think this will change how events take place for years to come.”
Sponsors that helped make this year’s Martinis for Melanoma event possible include Crown Wine & Spirits, Deep Eddy Vodka, Under the Sun Hair Care, The Nose and Sinus Institute of Boca Raton, South Florida Luxury Realtors and Tint World among others. “Times are definitely tough for a lot of people,” said Fran. “But it’s encouraging to know that with some outside-the-box thinking and surrounding yourself with passionate people, you can still make a difference.” SafeSun Foundation is a 501(c)3 nonprofit organization based in Boca Raton, Florida. For more information, please call 561.350.5110, e-mail firstname.lastname@example.org, or visit safesunfoundation.com.